TASTING THROUGH 24: A Book Exploring Chinese Food Culture

A Journey into the Authentic Flavors and Stories of Traditional Chinese Cuisine

This book aims to introduce readers to the rich and diverse world of Chinese food culture, going beyond the typical Chinese restaurants and recipes that people are familiar with. Designed by Jiayi Lu, a traditional Chinese graphic designer, TASTING THROUGH 24 is a unique exploration of Chinese traditional foods, showcasing personal experiences and memories through photographs, illustrations, and stories.

TASTING THROUGH 24 is not just a book; it is a sensory experience that immerses readers in the sights, smells, and tastes of Chinese cuisine. Each page tells a story, capturing the essence of Chinese food culture and the emotions associated with it. From the vibrant colors of the dishes to the intricate details of the packaging, every aspect of this book has been carefully crafted to create an immersive and authentic experience.

What sets TASTING THROUGH 24 apart is its attention to detail and unique features. The book includes handmade bookmarks made from spices, a poster showcasing traditional Chinese food, a handmade stamp, and a photo album. These elements not only enhance the visual appeal of the book but also provide a multi-sensory experience that brings the stories and flavors to life.

The production of TASTING THROUGH 24 involved the use of advanced printing technology. The book was printed using a six-color digital printing process on fine paper, ensuring that every detail and color is faithfully reproduced. The packaging of the book is also noteworthy, as it is made from recycled paperboard, taking inspiration from traditional Chinese food boxes. The packaging was handmade by individuals who were looking for work, giving it a social significance.

Since its creation in 2014, TASTING THROUGH 24 has garnered attention and interest from both local and international audiences. Its exhibition at a graphic school's final work exhibition received positive feedback, leading to the possibility of further development and publication. The book has the potential to become a comprehensive guide to Chinese food culture, featuring more content, original location-specific pictures, and culturally significant graphic designs.

TASTING THROUGH 24 is not just a design project; it is a testament to the passion and dedication of Jiayi Lu in preserving and promoting Chinese food culture. Through this book, Lu hopes to educate and inspire "foreigners" who are interested in Chinese traditional food culture, providing them with an authentic and immersive experience.

With its unique approach, TASTING THROUGH 24 has been recognized for its excellence and innovation. It was awarded the Silver A' Design Award in 2016 in the category of Graphics, Illustration, and Visual Communication Design. This prestigious award acknowledges the outstanding expertise and creativity demonstrated by the book, as well as its ability to evoke positive emotions and wonder in its readers.


Project Details and Credits

Project Designers: Jiayi Lu
Image Credits: Image #1 Photographer Jiayi Lu , Variations, 2015
Project Team Members: JIAYI LU
Project Name: Tasting through 24
Project Client: Jiayi Lu


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